The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the conditions, such complaints are made to the CAP; in the case of complaints by consumers, these are made to the Advertising Standards Authority (ASA). Sanctions are largely limited to censure.

Easyform Glossary of Law Terms. — UK law terms.

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