top-down campaign
USA
corporate campaign, Also known as a wholesale campaign or top-down campaign.
A type of union campaign, mostly used for organizing purposes, that is a multifaceted and long-running attack on an employer's business. During the campaign, the union typically applies pressure to as many points of organizational vulnerability as possible to convince the employer to give in to union demands.
Unions use several common strategies to attack an employer, such as:
• Legal action.
• Legislative action.
• Economic pressure.
• Operational disruptions.
• Psychological and community pressures.
If these strategies work, the union offers to relent in return for substantial concessions from the employer, typically including:
• A neutrality agreement, in which the employer agrees to be silent about its position on the unionization of its workforce.
• A card-check agreement, in which the employer recognizes the union without a secret-ballot election conducted by the National Labor Relations Board.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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